4 Website Mistakes Musicians Make

Do you remember that moment when you clicked “publish” on your music website?

You had visions of all the right people finding you — presenters reaching out for gigs, and other performers asking to collaborate.

So…is it working?

If not, you’re not alone. Getting your music website out there is just part of the equation.

Now it’s time to get the most out of it so that you can feel confident knowing that when the right people show up, you’re giving them the best possible experience.

Here are a few common website mistakes that might be holding you back from career-changing opportunities:

Outdated Content

Have you ever clicked on a site and known immediately that it was created years ago? The old-school fonts, the dull colors…it’s as if the website is screaming, “Look away!”

If you created your first website more than 3 years ago, it’s overdue for an upgrade. This doesn’t mean that you have to invest a ton of money into a new site. These days you can create a lot of free or low-cost sites that are quite beautiful.

A few favorites are WordPress, Weebly, Wix, and Squarespace.

Another important thing to keep in mind: If your site is newly designed but the copy or images are outdated, it’s important to go through and clean house.

Review your content to make sure you’re not referencing old performances (this happens a lot with tour dates or special events). Also, scroll through your headshots — are they an accurate representation of what you look like today?

Confusing or Bloated Navigation

Many people try to cram way too much into their navigation in an effort to tell their audience everything they need to know.

Remember that your music website is just part of how you communicate with your audience. If someone wants to work with you, they will reach out — so you’ll have the chance to explain more via email or in person (or through your promotional materials).

Keep your navigation as simple as possible while still providing the most relevant information to your visitors.

Buried Promise

Whether you know it or not, you’re making a promise to the people who choose to hire you. Jacob Shaw refers to it as your passion.

The goal is that when someone comes to your home page, they should know immediately what you do and how you can help them.

Is it obvious that you’re a singer? A tour guide? A violin instructor?

Make sure that your message is clear. And if it IS clear, make sure it’s easy to see in the first two seconds of someone looking at your site.

A good trick is to open your home page and squint at the screen. Notice where you eyes immediately focus on the page. Which words or images pop out? Are they the ones that explain who you are and what you do?

Boring About Page

Your About page should be about you — your journey here and how you are making a difference in the industry.

You can link to your professional performance bio or even include it at the bottom of the About page. But, in general, your About page should entice people to want to get to know you. It should give the reader insight into your personality and passion.

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• The biggest challenge you have with your website
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