Letting Go and Learning to Delegate
One of the keys to a successful music career is learning the art of delegation.
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Business Skills for Creatives
The Power of Making the Ask – Why Taking the Leap to Ask is the Key to Career Development
When I started fundraising for my nonprofit, I spoke with fundraisers and development directors and they would all say the same thing to me: No one is going to just give you money. You have to go out and ask. That advice is true for any part of our career. Whether you are booking concerts, … Read more
How to Manage a Portfolio Career: 7 Arts Entrepreneurs Share Their Tips
There are many terms for it: The gig economy. Contract work. A portfolio career. Whatever name you use, it’s considered by many to be the future of employment. A study by Intuit predicted that 40% of American workers would be independent contractors by 2020. For musicians especially, juggling multiple jobs is becoming the norm. As … Read more
Get Your Music Heard: 6 Business Skills Every Musician Needs to Be Successful
When you wake up five years from now, what do you hope your life and career will look like? I know, I know. You’re still wrapping your head around what you want THIS year. But it’s important to look forward, and here’s why: I imagine you have big goals to get your music heard. Maybe you … Read more
Top 10 Blog Posts from 2017
It’s so hard to believe that we’re already nearing the end of December! 2017 has been a big year for the world at large and in many of our lives. At iCadenza, it has been a year of intense growth and learning. Our team has expanded, we worked with many more inspiring clients, and we … Read more
Sending Cold Emails to Venues and Hearing Crickets? Here’s the Solution
Back when we first started our agency, Cadenza Artists, Julia and I struggled to get responses from presenters to our cold emails. And nothing is more frustrating than pouring your time and energy into an email only to hear crickets in response. The good news is, after a number of heartbreaking strikeouts, we started to learn … Read more
How I Stopped Following the Crowd & Built a Music Career I Love
Ten years ago, I was a stereotypical hard-working, driven, committed young musician. I practiced more than my peers, I did everything my teachers and mentors asked, and I earned accolades along the way. All the way through a Doctor of Musical Arts degree, I energetically pursued my biggest goal: to earn a position as a viola professor … Read more
Using Excel to Track Your Contacts? 5 Better (And Free!) CRM Systems for Musicians
Success in the performing industry relies heavily on your relationships, whether they be with presenters, bloggers, PR people, fellow artists, critics, or fans. The problem? Without a reliable system, managing your contacts gets overwhelming. It’s easy to forget who you’ve reached out to and what the outcome of your conversation was. Most musicians have tried … Read more