Welcome to the iCadenza Blog …
This is a FREE library full of articles written by music industry professionals, aimed at offering expertise and inspiration to aspiring artists.
8 Mindsets That Are Keeping You Broke (& What to Do About Them)
You’ve got the talent. You’ve got the drive. You’ve worked long and hard on your craft. You have complex thoughts. Creative ideas. Hell, people even like your music! So you’re making a decent living, right? Cue collective sigh. If you’re struggling to make money from your music, you’re not alone. However,
5 Lessons Music Entrepreneurs Can Learn From Hamilton
2016 has proven conclusively, once again, that art can change the world. The most obvious evidence? Hamilton, the Broadway musical about the life of Alexander Hamilton, an immigrant who went on to become one of the most important founding fathers of the United States. Even in the midst of all
Artist Interview: Fellowcraft
Many classical musicians say that they would like to learn what works well for other genres and apply those lessons to getting their own music seen and heard. This continues our series of interviews with bands outside of the classical music industry, written by Hannah Sternberg. Last month, I interviewed
Why You MUST Build Your Email List
You’ve put in the hard work to get where you are. You practice, even on your days off. You keep your social media profiles updated. You’ve created a small network that leads to performing opportunities. But the work doesn’t come as steadily as you’d like. And, as a result, your income
Podcast #5: Conductor Jeffrey Schindler
This month’s podcast features Jeffrey Schindler, a versatile conductor who has worked extensively on both the concert podium and the scoring stages of Hollywood. Jeff is a long-time iCadenza/Cadenza Artists client with whom we’ve always loved working. (Learn more about our collaborative project: producing a live presentation of March of
4 Website Mistakes Musicians Make
Do you remember that moment when you clicked “publish” on your music website? You had visions of all the right people finding you — presenters reaching out for gigs, and other performers asking to collaborate. So…is it working? If not, you’re not alone. Getting your music website out there is