Welcome to the iCadenza Blog …
This is a FREE library full of articles written by music industry professionals, aimed at offering expertise and inspiration to aspiring artists.
How to Write a Press Release Without Making Yourself Crazy
You’ve got an exciting project that you’ve been working on for months — and you’re ready to tell the world about it. There’s just one catch. You have to write a press release. Intimidating much? Because you’re no slouch, you do lots of research. You read articles that say press
How I Successfully Crowdfunded My Classical CD in 30 Days
I didn’t think I’d be “that girl” asking for money to make my CD. Nevertheless, when I finally did jump into the crowdfunding pool, I realized quickly that I would either sink or swim. We all have friends who have asked us for support online. Chances are good that you’ve
Artist Interview: Maryjo Mattea
Many classical musicians say that they would like to learn what works well for other genres and apply those lessons to getting their own music seen and heard. This continues our series of interviews with bands outside of the classical music industry, written by Hannah Sternberg. Maryjo Mattea is a
A Personal Assistant: Why Musicians Need One
Tell us if this sounds familiar… …There’s just not enough time to get everything done. When you cross one thing off your to-do list, you usually have to add another. …Some days you feel like tedious work has overtaken your creative work. …You hit the pillow after a busy day
A Musician’s Experience as a Fan: Levitate Music & Arts Festival
“Beyond your own career, and given your current resources, in what ways do you hope to lend support to your new music community?” This was the question posed a few months ago by New Music Gathering, during a #musochat discussion on Twitter. And the responses sounded strikingly similar: “Show up.
Podcast #6: Greg Kastelman
In this episode, I interview the VP of Cadenza Artists, Greg Kastelman. Greg talks about his own journey entering the performing artists industry and learning the ropes to becoming a successful agent. He also shares some valuable advice for musicians and performers who are self-managed. Here are some of the