Welcome to the iCadenza Blog …
This is a FREE library full of articles written by music industry professionals, aimed at offering expertise and inspiration to aspiring artists.
Mirror, Mirror – Rachel Payne
My mother used to tell me I was beautiful. She’d go on and on about how classic my features are and that one day, my beauty would be appreciated by everyone. Only a few minutes after such complements she’d proceed to tell me that if only I were a little
A Professional Perspective – Karen Hogle Brown
The theme for this month is “Things I’m doing differently.” We asked our Bootcamp Bloggers what new career choices they are making in 2012, and what is inspiring this change in behavior. Since completing iCadenza Career Bootcamp in 2011, I have really tried to let the process of self promotion
How great is your press kit?
How great is your press kit? How great do you want it to be? We are thrilled to announce a brand-new Editing Service here at iCadenza – writing and revisions for all your promotional materials. We are so blessed to have a true Press Materials Guru on our team, none
The Key to Effective Promotion
There is a pervasive stereotype that musicians are self-centered and self-promoting. After all, isn’t that what the term “diva” suggests? Recall the infamous joke: Q: How many sopranos does it take to change a light bulb? A: Just one – she holds up the lightbulb and the world revolves around
LA Philharmonic’s Chad Smith
Jennifer interviews Chad Smith, Vice President of Artistic Planning at the Los Angeles Philharmonic. In this interview, he discusses his own path to the performing arts, his vision for the LA Phil, keeping the performing arts relevant in today’s world, and his advice to young artists to take an entrepreneurial
Two-time Grammy Award winning violinist, Hilary Hahn
Jennifer interviews Hilary Hahn, two-time Grammy Award winning violinist. Ms. Hahn discusses her approach to connecting with the audience, her exciting recording projects, and her video interviews with colleagues.