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Welcome to the iCadenza Blog …
This is a FREE library full of articles written by music industry professionals, aimed at offering expertise and inspiration to aspiring artists.
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Releasing the To-Do List
I’ve always been really attached to my to-do list. It gives me a sense of order in the midst of chaos. It makes me feel organized. It gives me a feeling of control, of having a plan, and of knowing what to do next. My obsession with scheduling and to-do lists
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Redefining First Impressions
We’ve all heard this phrase a million times – “you can only make one first impression.” Yes, we should absolutely think carefully about how we come across to others and attempt to make a positive first impression, especially with people from whom we may want something, whether it’s a job,
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3 “Internal” Behaviors for Career Transformation – in Music and Beyond
What is the difference between someone whose career appears to be moving forward in leaps and bounds, and someone who feels stuck in a rut? The difference between these individuals is usually not how hard they work, or how talented and lucky they are. Career transformation and growth is about
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What’s more important: “winning” or getting what you want?
I negotiate every single day. I negotiate with venues on behalf of the artists we represent; I negotiate with partners about how our relationship (financial and otherwise) will be structured; I negotiate with the artists we represent about how we will achieve our common goals; I work with prospective clients
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The Last Item on Your List May Be the Most Important
In the middle of last week, I was going through my to-do list, which had suddenly ballooned out from about 10 items to well over 30. On our team, we use Asana, which is a great tool for staying organized with our to-dos, but it doesn’t make things less overwhelming.
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Looking Back on 5 Years of iCadenza
A few weeks ago, Julia and I were having lunch. At one point she said to me, “you know what I realized recently? We’ve been doing this for five years.” I looked at her, surprised. Of course, I believed her, but I had to think it through myself. We graduated