Julia Levitan 
Here is my time tested, three-step process to turn any idea into an actionable project that you can pursue. Artists come to me with so many ideas and they get so excited about them. But almost as quickly as they have an idea they also get disillusioned because they don’t know how it would be … Read more
Three months ago, I had a rude awakening which led to a deep appreciation for the power of community. My grandfather, who is like a father to me and walked me down the aisle at my wedding, slipped and fell, hit his head, developed a brain bleed, and wound up in the hospital and in … Read more
Dear iCadenza community, As many of you know, a month ago Jennifer stepped down from the role of CEO to pursue her long-held creative dream. We asked longtime iCadenza team member, Lisa Husseini, to step up in leadership as Interim CEO as we crafted our plan for the future. Now that we’ve been able to … Read more
My mom is an entrepreneur who has started multiple businesses in several countries in conditions that others would have found impossible. When it comes to getting anything going, she has a saying that she likes. “It takes two,” she says, “and then they multiply.” This obviously applies to the growth of the human species but … Read more
Being a perfectionist, I have a very high bar for what a “smooth” interaction should look like and how it should go. But life doesn’t work like that. And sometimes situations can get, well… awkward. When I experience an awkward moment, I have to stop myself from going down a rabbit hole of actively “fixing it,” apologizing for it, … Read more
There’s one thing agents know for sure: booking a performance doesn’t happen with a snap of your fingers. In fact, it’s the complete opposite. Securing an offer from a venue requires an organized strategy, plenty of research, genuine concern for both the artist’s and venue’s best interest, a thick skin, and an effective pitch. With … Read more
You’ve put in the hard work to get where you are. You practice, even on your days off. You keep your social media profiles updated. You’ve created a small network that leads to performing opportunities. But the work doesn’t come as steadily as you’d like. And, as a result, your income feels wobbly. Performing is what … Read more
Which of these is your typical response to growing your music network? I really don’t like networking because it feels insincere and forced. I’m perfectly comfortable networking — I just don’t know where to go to make the best use of my time. I feel overwhelmed by trying to grow my network. It feels pointless … Read more