Jennifer Rosenfeld 
What does it take to start a professional performing ensemble? How does an individual artist develop an organization that profoundly impacts their community? In this episode, Jennifer speaks with Alex Blake, conductor and founder of Tonality, a professional choir in Los Angeles that aspires to “bring arts and culture to all members of the human … Read more
Have you ever wanted to teach yourself a new instrument or musical skill but you’re not sure if it’s worth the effort? In this episode, Jennifer is joined by Daniel Ho, a Grammy Award winning recording artist, producer, and instrument designer. As a self-taught multi-instrumentalist, Daniel discovered that by learning new skills, he could control … Read more
Meet Dr. Fabiana Claure, a multifaceted concert pianist, educator, and entrepreneur. As Director of Career Development and Entrepreneurship in Music at the University of North Texas and Co-Founder and Executive Director of the Superior Academy of Music in Miami, FL, Dr. Claure is a leader among entrepreneurial musicians — and a great inspiration for all … Read more
I want to share a story that I still haven’t told most people. We all have experiences that define who we are. This is certainly true for us musicians, whose musical and artistic work are so core to our identity. Over the last 10 or so years, I’ve struggled with how to relate to myself … Read more
It took Julia and I some time to reach the point where our two businesses were sustainable enough to grow our teams and not worry about whether we will still exist in a month. After all, we started iCadenza fresh out of college at a time when we had literally no experience, contacts, or any other … Read more
Success in the performing industry relies heavily on your relationships, whether they be with presenters, bloggers, PR people, fellow artists, critics, or fans. The problem? Without a reliable system, managing your contacts gets overwhelming. It’s easy to forget who you’ve reached out to and what the outcome of your conversation was. Most musicians have tried … Read more
“Making music and running an entrepreneurial career are dual roles now required of today’s artists.” The quote is from an article out of Berklee College of Music. But you don’t need Berklee to tell you that; you’ve likely seen the truth of this statement for yourself. You’re seeing more and more musicians booking their own … Read more
Does it feel harder than ever to get reviews of your gigs, projects, or albums? You’d love to get good press. Afterall, reviews help legitimize who you are as an artist. And if you’re looking to tour, many presenters and venues prefer to work with artists who have a proven track record of success, and … Read more