About iCadenza - iCadenza

Think Like a Businessperson, Grow As an Artist

Being a professional performer requires more entrepreneurialism than ever before, largely because of the opportunities afforded by the internet.

You realize that taking your career to the next level requires you to leap into the world of business, marketing, and self-promotion.

But you feel overwhelmed:

  • You have a big vision for where you want to go but you’re not sure exactly which steps to take to get there
  • You say yes to opportunities without stopping to consider if they’re really taking you in the right direction
  • You have lots of tools at your disposal (a website, social media, etc.) but you’re not sure how to make the most use of them
  • You’ve been navigating your career path on your own, and you’re ready to have someone in your corner to bounce ideas off of

We’ve Been There… & We Get It

As performers ourselves, we know that the path to becoming a professional can be a rocky one. Emotional ups and downs, criticism, rejection, judgment (both self-imposed and from others), and other elements can really cramp your style…and make it nearly impossible to stay open minded and enthusiastic about the future.

Back in 2009, we interviewed many established and emerging artists to better understand what they were struggling with the most. One pain point we wanted to alleviate was how to help musicians and performers embark on their careers with creativity, an entrepreneurial mindset, and—most importantly—a strong sense of personal value.

Many institutions struggle to prepare musicians to meet the demands of a career in the 21st century. Those that do don’t always have the time or resources to devote to each individual’s challenges.

We work to fill that gap by offering private and small-group services to artists at all career levels. We cover everything from building a personal brand, to self-promotion, to positive mindset strategies.

Our strategies and techniques help you connect to the joy and magic of your art, while making a living that supports you and your family.

If you’re a musician, theater performer, or arts professionals who wants to expand your influence and make an impact—without sacrificing your values or desire for growth, iCadenza is for you.

Our Dream Came True & Yours Can Too

We met in high school where we became friends through our shared love of music (Julia is an opera singer and Jennifer trained as a pianist).

Although we wound up at opposite coasts in college (Julia went to Tufts; Jennifer to Stanford), we remained friends and semi-jokingly talked about starting a business together one day.

Our senior years, we talked seriously about starting a business in the performing arts industry.

On a lark, we entered the Tufts Business Plan Competition, highlighted by Forbes as one of the 15 biggest university-sponsored competitions. And we won second place!

That was in 2010. Here we are years later, helping performing artists create their dream careers. Take it from one of our clients:

Susan Mohini Kane“My work with iCadenza changed my career from a negative series of disappointments to a very positive, self-motivated series of successes.

Once you take action with Jennifer and Julia, you feel like you can move mountains.” Susan Kane, Soprano, Professor, Author

If you spend a little time here, you’ll discover that our love for this business is palpable. We do everything we can to support you.

Create a Music Career You Love

To get started, choose the area of your music career where you need the most help with now.

Packaging & Marketing Your Work

Entrepreneurial Mindset

Building Your Network

Mindset & Attitude

Meet the Team

Get to know us!

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