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Month: March 2012

How great is your press kit?

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How great is your press kit? How great do you want it to be? We are thrilled to announce a brand-new Editing Service here at iCadenza – writing and revisions for all your promotional materials. We are so blessed to have a true Press Materials Guru on our team, none other than Maria Elena Altany! … Read more

The Key to Effective Promotion

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There is a pervasive stereotype that musicians are self-centered and self-promoting. After all, isn’t that what the term “diva” suggests? Recall the infamous joke: Q: How many sopranos does it take to change a light bulb? A: Just one – she holds up the lightbulb and the world revolves around her. Obviously, there are similar … Read more